About me
Life is full of complex challenges, but I believe that the combination and integration of successful, omni-channel marketing campaigns and beautiful design doesn't need to be. With the right problem-solving approach, sprinkled with a lot of creativity and fun, fully developed and thoughtful brand campaigns can be right at anyone's fingertips.
Marketing skills
High-level marketing strategy development
Demand generation
CRM analysis
Strategic planning
Omni-channel marketing campaign creation and management
Thought leadership development
Content creation
Communication
Market and data analysis
Performance monitoring
Team leadership
Budget and resource allocation
External relations
Search engine optimization
Google suite
Social media management
Email marketing
CMS maintenance and integration
For the last 13 of my professional years, I have dedicated my time and energy to helping brands build impactful stories that resonate with their audiences in a meaningful way. Something that I'm most passionate about is the delicate balance between tactful story telling, tasteful design, and the impactful marketing of both that drives awareness.
I have a B.S. in Computer Graphics Technology & Design from Purdue University ('14), and multiple certifications in traditional and digital marketing, including both PCM and CDMP from the American Marketing Association and the Digital Marketing Institute, respectively, and Google.
In my spare time I enjoy spending quality time with my wife, daughter, and dog, reading a good book, baking, lifting weights in the gym, and just generally enjoying life's small, precious moments.
Proficient technical skills in
Adobe creative suite
Microsoft suite
Leading web development projects, Figma, UX/UI
Hootsuite and Hubspot for social media management and analytic tracking
Hubspot and Salesforce for CRM and lead generation
Google analytics, Google adwords
Meta business suite, LinkedIn ads manager
Semrush, Ahrefs, for SEO maintenance and management
Salesforce, Mailchimp, ConstantContact, and Deliver for email marketing management
Professional experience
2020 - Present
Medxcel
Digital Marketing Specialist
Research, development, and implementation of full-scale digital marketing strategy which included social media, website, SEO, and email marketing channels.
Developed and initiated thought leadership content and digital strategy to build brand awareness and thought leader reputation - drove hundreds of followers and potential clients to thought leader profiles. Company LinkedIn profile saw increase of over 3,000 followers in just 2 years, organically.
Increased and maintained brand engagement across social media channels from under 3% to over 14%, more than 3x the healthcare industry average.
Researched, developed, and implemented highly successful talent acquisition advertising campaigns across the Meta business suite that saw over 155 associates hired and 5 million impressions, for only $5.32 per hire, well under recruiting platform rates, within constrained budget requirements.
Built omni-channel marketing campaigns to build brand awareness and drive sales across social media, web, and email.
Instrumental in Medxcel rebrand; developed and launched newly branded website.
2017 - 2020
Heartland Food Products Group
Senior Marketer and Design Lead
Lead marketer and designer for Splenda new-brand packaging world-wide launch implementation. Packaging design managed in multiple different countries, commercials placed in big game ad slots, omni-channel digital campaign across social media, web, and in-store print with over 120 million impressions. Grossed $150 million in sales for Splenda in 2019, post-launch.
Lead successful content creation and digital implementation of retargeting campaigns across social media in the EMEA market, driving brand awareness and increasing brand sentiment of Splenda in Europe by 45%.
Lead the development of rebranded Splenda.com and Heartlandfpg.com, with successful launches before packaging drop.
2014 - 2017
KH Complete Advertising
Graphic Designer & Marketing Specialist
Development of social media content management, SEO web analysis and maintenance, email marketing, and brand design for clients.
Client included: JD Byrider (corporate and national franchisees), 21st Amendment Liquors, The Indiana Manufacturers Association, America's Mattress of North Carolina, Bullerdick Furniture, On-Time Mixers, Serta Mattress National, Purple Mattress National, The Tony Stewart Foundation, and The Indiana Fever.
Education and certifications
Purdue University
B.S. Computer Graphics Technology, Design, and Marketing
Graduating GPA - 4.0
Cumulative GPA - 3.54
Dean's List - 8 semesters
Semester Honors - 8 semesters
Digital Marketing Institute
Certified Digital Marketing Professional
Digital Marketing Institute
Certified Social Media Marketer
Digital Marketing Institute
Certified SEO Marketer
American Marketing Association
Practicing Certified Marketer
Certified Google and Google Adwords marketer